Established in 2004, Zhejiang New Insight Wood Composite Co., Ltd. is the pioneer of Chinese WPC industry. We specialize in designing and manufacturing quality wood-plastic composite building products including decking, railing, fencing, fascia, pergola, outdoor products, and more.
Our company has an excellent management team and a professional technical team under the strict management system. We are committed to the development of green building materials with an environmental responsibility.
Upholding the highest standards of operational integrity, we have implemented a comprehensive and globally recognized management system. Our facilities are certified to ISO 9001 (Quality Management System), ISO 14001 (Environmental Management System), and ISO 45001 (Occupational Health and Safety Management System). This robust framework ensures rigorous quality control, environmental sustainability, and workplace safety across all production stages, guaranteeing that every New Insight product consistently meets the most stringent international requirements and exceeds customer expectations.
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Million Yuan
Registered Capital is 10 Million Yuan
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Number of Workers
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m²
Base Covers an Area of Over 20,000m²
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WPC Extrusion Line 20+
Our company attaches great importance to the product quality, environment, occupational health and safety management, we have a special R&D department for WPC materials, with advanced equipments and excellent technology; Our technical staffs have abundant of working experience and work conscientiously, which is the guarantee of providing our customers reliable products with good quality.
In large-scale cities' construction, our company supplied WPC products to 2008 Beijing Olympic, 2010 Shanghai Expo, 2010 South Africa World Cup, Hangzhou Xixi national Wetland Park, the Beijing Imperial Palace and so on important projects in many provinces, and won widespread praise. We have established over 20 direct sales center throughout the country, and get a good social and economic benefits.
Meanwhile, our company insists on international strategy, we sell our products not only to Germany, France, UK, Netherlands, and other developed countries, but also to over 40 countries in Africa, Oceanica, Middle East and America. In addition, our company pays attention to develop our own brands. "Newinsight" logo already got China Green Material certificate, and it will become the famous brand in China and the world.
We will continue to persist in the quality policy of 'strict management continuous improvement, constant innovation, customer satisfaction', organize the implementation of Famous Brand Product Strategy. Meanwhile, we will complete our management system to achieve normative implementation and institutionalized management, and we will focus on science and technology to achieve the perfect goal at the same time.
Our Team
With a dedicated team of over 80 professionals, New Insight ensures excellence through a highly structured and collaborative organization.
International Sales & Marketing: Our team of specialists drives global expansion with deep industry expertise and cross-cultural communication skills.
Core Manufacturing: Our production center integrates pelletizing, extrusion, and advanced packaging, ensuring a seamless workflow from raw materials to finished products.
Technical & Quality Assurance: A specialized group of technicians and QC experts provides process guidance and rigorous quality monitoring at every stage.
Supply Chain & Support: Comprehensive departments including Procurement, Planning, Warehousing, and Equipment Maintenance ensure stable, efficient, and on-time delivery for every project.
Our Organizational Strength Our strength lies in the seamless collaboration across our experienced departments. This organizational synergy, guided by our commitment to sustainability, enables us to provide not just products, but comprehensive WPC solutions that meet the evolving needs of our global clientele.
Supporting our core business is a robust administrative and functional infrastructure. Our professional back-office teams ensure the smooth, efficient operation of the company—from finance and human resources to IT and administration—guaranteeing a stable and reliable partnership for all our global customers.
Certifications
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
2024 ISO Certificate
SGS
SGS
Sustainability
I. Eco-Friendly Materials R&D & Application
The company specializes in outdoor wood-plastic composites products known for being renewable and low-pollution, in line with green building trends. With over ten years of expertise in wood-plastic research, we continually refine production technologies to develop more sustainable and durable materials.
II. Resource Efficiency & Circular Use
Our wood-plastic composites often utilize recycled wood fibers and plastics, reducing reliance on virgin timber and promoting waste recovery. Through large-scale, integrated manufacturing operations, we enhance resource efficiency and process consistency, helping lower the environmental footprint per unit output.
III. Green Projects & Benchmark Practices
We have supplied materials for major national projects such as the Beijing Olympics, Shanghai World Expo, Xixi Wetland, and the Forbidden City, demonstrating our products' recognition in large-scale eco-friendly developments. Our materials are also exported to Europe, Oceania, Africa, and the Americas, meeting growing global demand for sustainable building solutions.
IV. Quality & Innovation for Long-Term Growth
Guided by the principle “quality as the foundation, innovation for development,” we improve product durability and performance through technological upgrades, reducing long-term resource consumption. Our end-to-end quality control covers every stage from material selection to production and application, ensuring compliance with environmental and durability standards.
V. Sustainability in Corporate Values
Integrity forms our operational cornerstone, reflecting a commitment to environmental norms and social responsibility. By prioritizing customer needs and pursuing excellence, we help advance the sustainable transformation of the industry chain.
Zhejiang New Insight Wood Composite Co., Ltd. embeds sustainability deeply into its products, technology, projects, and culture. Through developing green materials, engaging in eco-friendly projects, and optimizing resource use, achieves business growth while contributing to ecological initiatives—demonstrating a balanced commitment to environmental impact and long-term development.
Design is the soul of a product. New Insight boasts a professional and responsible designer team. Gu Yijie, Jin Guowei, and Shu Yunfeng have many years of experience in the wood-plastic industry. With a meticulous attitude, they provide full-process follow-up services, accurately transforming customer needs into practical and aesthetically pleasing wood-plastic product solutions, and laying a solid core foundation for product innovation and customer value enhancement.
Designer: Gu Yijie
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Designer Gu Yijie has a profound understanding of the characteristics and production processes of wood-plastic materials, adhering to the philosophy that "Details determine success or failure".
From demand communication and scheme design to production follow-up and sample verification, he maintains rigor and meticulousness throughout.
He accurately captures customer needs, avoids connection problems, ensures a smooth whole process from design to delivery, and creates satisfactory solutions with professionalism and carefulness.
Designer: Jin Guowei
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Designer Jin Guowei is good at integrating market trends with practical needs, making his designs both innovative and implementable.
He adheres to the principle of "Full-process follow-up and responsible to the end".
From scheme planning to follow-up of key production links and post-sales consultation, he collaborates efficiently with production and sales teams throughout, solves problems in a timely manner, ensures the perfect implementation of design schemes, and provides full-cycle service guarantees.
Designer: Shu Yunfeng
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Designer Shu Yunfeng is known for his keen insight and patient, service-oriented mindset, always placing customer needs at the center.
He listens carefully and documents requirements in detail during communication, accurately translating them into design solutions while optimizing product performance.
By proactively coordinating with production and sales teams, tracking progress in real time, and providing timely feedback, he helps eliminate communication barriers and ensures products align closely with market expectations.
Environmental Protection Machinery
Patent Products
Production Excellence
With 25 sophisticated production lines, New Insight ensures high-volume output and precision delivery for global projects. Our quality assurance goes beyond the surface; we implement round-the-clock monitoring and laboratory testing to ensure every batch meets international standards.
Because we control every detail of the manufacturing process, we are proud to offer a 25-year warranty on our WPC solutions. Based in Huzhou, we enjoy a prime location with easy access to Hangzhou and Shanghai, ensuring seamless transportation and logistics.
Quality Inspection
Testing Room
Extrusion Lines
1. Boiling Test
Test Purpose To test the durability of the deck under the ultra climate, like a place with tropical weather.
Test Theories and Methods We add the salt into the water in the container according to a certain proportion. We heat it to 95°C, which simulates an environment of an offshore place with extremely high temperatures.
Then we put the decking samples into the water to keep boiling it. The test period is 8 hours cooking and 8 hours freezing per day, last for two weeks, totally over 80 hours, for the same batch of samples.
After the test, we will check the samples' condition to see if they appear structural changes like cracking, bending, deformation, etc. And we will keep the records.
2. Cooling Test
Test Purpose To test the durability of the deck under the ultra climate with super cold weather.
Test Theories and MethodsWe put the samples into the refrigerator at under zero temperature to simulate a super cold environment.
The test period is 8 hours per day, last for two weeks, totally over 80 hours, for the same batch of samples.
After the test, we will check the samples' condition to see if they appear structural changes like cracking, bending, deformation, etc. And we will keep the records.
3. UV Test
Test Purpose To test the color fading level of the deck under the exposure of sunlight.
Test Theories and Methods
As our WPC products are used outdoors, people will be concerned about the color fading problem after the usage for a long time. Inside this container, there are xenon lights that can simulate the natural sunlight. We will put the decking samples into the container and turn on the xenon light to simulate the exposure under sunlight.
The period is 8 hours per day, lasting for two weeks, totally over 80 hours, for the same batch of samples.
After the test, we will compare the tested samples to the original color. Then we evaluate the fading levels. And we will keep the records.
4. Bending Strength Test
Test Purpose To test the load-bearing decking boards.
Test Theories and Methods
During the test, we put the deck board about 50cm long on the two poles below. The distance between the two poles is 40cm, the same as the distance between the joists for the decking installation.
Then the upper pole will be slowing moving down to press the deck. And the machine will show the real-time data of the pressure.
It will keep pushing until it breaks the deck. When the deck breaks, we will record the amount of the pressure, which is the deck's load-bearing.
As a vital bridge connecting New Insight with global markets, our international sales team is a professional group consisting of 11 members. Endowed with in-depth insights into the wood-plastic industry and rich international trade experience, the team excels in cross-cultural communication, global market development and full-process order follow-up. Taking customer needs as the core, the team accurately matches global market demands with the company's high-quality wood-plastic products, helping the company expand its global footprint and build long-term and stable cooperative relationships with overseas customers. The efficient and orderly operation of the team is inseparable from the leadership of its core leader, Sales Director/General Manager Chen Qian.
General Manager & Sales Director: Chen Qian
As the strategic leader of our international division, Chen Qian brings over a decade of deep-rooted experience in the global WPC industry. With a keen insight into macro market trends and a proven track record in global trade, he is instrumental in formulating the company's long-term sales strategies and international footprint. Under his leadership, our international team excels in cross-cultural communication and resource coordination, fostering in-depth, long-term partnerships with clients worldwide. Adhering to the core philosophy of "integrity-led, win-win development," Chen Qian prioritizes professional excellence and customer-centric service. His vision and leadership continue to drive New Insight’s growth as a trusted premium brand in the global marketplace.
Zhejiang New Insight Wood Composite Co., Ltd. founded in 2004, is a pioneer in China's WPC industry. We produce decking, wall cladding, fencing, railings, pergolas, and other outdoor products.
